So jingles haven’t exactly existed in the mainstream for a few decades. No one really uses them, and most of the time when people try to resurrect the idea, it ends up being a Nevill-inspired rip-off of Growing Pains-like theme songs which leave you with a queasy feeling inside.

That said, a few people have done it right.

Consider, for a moment, an Austin-based company named Reid’s. They’ve resurrected the jingle perfectly.