Oh how we often treat design as a fantasy adventure!

The logo is the unattainable glorious item we treat as divine, the client is many times the witch, and the wardrobe is our effort at creating a portal for entering a magical land of customer satisfaction.

If you’ve ever been in any graphic business, you know there are essentially three areas of the job. The logo (graphic work), the client (the witch) and the wardrobe (the emotional final product).

We treat the logo, or graphic work, as the ultimate wonder. With this we confront the client, who is often times set up as the adversary. Our victory is the Wardrobe that leads to the world of amazement and wonder with the finished product. So with Logo>>Confront and Win Client>>Win Project with satisfaction.

While the client is not always the witch, anyone who has been in freelance knows that there are some out there. Many times the client can be the ally, but if you find yourself confronting a witch, the ‘deep magic’ of sacrifice may sometimes win out against them. Because you usually reap what is sown, and as some say, karma happens. Treat clients well, and the witches will run away and the allies will come running.

Who knows, you may rule the Cair Paravel of Design one day.