It seems to be a fad in the whole 7 steps to greater health in the design world.

You won’t see me post any steps to the perfect logo, design or layout.

Here’s why:

1. Times change, but elements and principles of design do not. If you want to be around from fad to fad and style to style, always know the elements and principles of design. Don’t try to learn by copying tutorials only. Learn why Carvaggio, Michelangelo and Da Vinci were masters. Learn why everyone drools when they hear the name “Paul Rand.” There’s a central reason to their popularity and why they stood out.

2. Logos are subjective. The client can hate the best logo in the world, and love the worst. Designing a perfect layout may not suit the needs of the client. More times than not you will have to gradually ease the client into liking good design. And if you do that correctly, then they will love you and good design en tandem.

3. Layouts change with the wind. In the 60s, layouts were minimalist and subject to pop culture of the 60s. Today it’s he same, except now we’re going the route of deconstructionism. Either way, designers will not survive without ahderance to the Elements and Principles of Design.

You will see me post articles and awesome links and tutorials, but no one can give you the 10 steps to a perfect logo.

But I can give you the 1 step to sustainability in design: Learning the Elements and Principles of Design.

Break from the crowd and make a name! Cross the line of mediocrity and your designs and name will be known to the community! Don’t be afraid to push a little farther and harder than the rest. Who knows? You could be the next Paul Rand.